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Wonderful wool, a new chapter

From Very Important Pets to Very Important People

We’re so lucky in New Zealand to have access to this amazing wool. Barbie calls it The Miracle Fibre. Naturally strong and resilient, it retains its bulk and loft without flattening, providing lasting comfort and support. No need for regular washing — just an occasional airing in the sunshine to refresh the wool and restore its bounce. And perhaps yours too!

After 35 years of making V.I.P. Beds for Very Important Pets, Barbie Cassidy handed the much-loved dog bed business over to Belinda (vipbeds.co.nz) and retired to her peaceful home by the sea in Hawkes Bay.

Retirement? Not a chance!

After just one week away from the pleasure of working with those wonderful little balls of knopped wool, Barbie realised she wasn't quite ready to stop.

Now, at 87, she's back doing what she loves — creating V.I.P. Wool Pillows for Very Important People.

Her four pillow ranges are designed for sleeping, travelling, sitting and recovering, all using natural New Zealand wool to provide gentle, adaptable comfort.